Website caching is important because it makes your webpages load faster. This leads to a better user experience as the visitor doesn’t have to wait for very long to get their answer.
Importantly, Google considers page speed as one of the ranking factors. So, when you are optimizing your page for speed, you are ticking one of the most important SEO factors.
For WordPress users, there are many free and paid options for caching. And, if you are looking for the most popular, effective, and trusted caching plugin for your website, WP Rocket can be the solution for you.
WP Rocket Overview
WP Rocket’s popularity is evident from the fact that over 700k websites currently use this WordPress caching plugin.
WP Rocket is not only effective, but it also allows you to optimize your website using just a few clicks.
So, even if you don’t know about caching or any technical details, you can easily set it up on your websites and make them load fast.
- To speed up your website, WP Rocket:
- Creates cache of webpages
- Provides the image lazyload feature
- And more.
Pricing and Licensing
WP Rocket offers you three packages. One is for a single website, which costs $49, the second pack is for 3 websites, costing $99; and the third one gives you unlimited websites deal at $249 but only $199 through our affiliate link.
All these prices are per year. So, you would have to renew the subscription every year. When your subscription is nearing the end, the support will send you a reminder to renew your purchase.
Unfortunately, the plugin doesn’t have a free trial, so there is no way to get your feet wet before investing in it.
Settings and Features
Installing and setting up WP Rocket is pretty straight forward. After buying, you need to download the zip file and upload it through WordPress.
Then, you can go to “settings” under WP Rocket in the plugins list and configure optimization settings.
How does page caching work?
When a visitor visits a site, the page content is stored as cache; when the visitor visits the same page a second time, the cache is recalled, allowing the site to load faster.
What about Browser Cashing?
Browser caching works in the same way, except that the content is stored in the browser instead of the website.
You can also clean your database and remove bloat from your website. WP Rocket also allows you to the pre-schedule database optimization process.
Lazy load is helpful when your website has images. The more the images, the longer the website will take to load.
A simple solution to this is lazy loading; the pictures are loaded as the user scrolls down your website, allowing it to load quickly.
What I like about wp rocket
- Very easy to set up and use
- Significantly reduces the page loading time
- Image optimization reduces the size and in turn, loading time
- Helpful and comprehensive getting started guide
- Regular updates keep it bug-free and compatible with WordPress
What I don’t like about wp rocket
✖️ The only way to contact customer support is by submitting a ticket
✖️ WP Rocket doesn’t offer a free trial
If you don’t want a complicated caching plugin, WP Rocket is for you. Not only it’s very easy to set up and use, but it actually works.
Although you don’t have the option of trying it out with a free trial, the plugin has a few add-on features that can really boost your website’s speed.