SEOWhat is SEO and how does it relate to digital marketing?

What is SEO and how does it relate to digital marketing?

What is SEO?

What is SEO 1
What is SEO?

Search Engine Optimization (SEO) is the process of getting targeted traffic from organic search engine results.

The most well-known of these methods are creating high-quality content, optimizing the content to lead search engine results in specific keywords, and creating backlinks.

In short, SEO is the process of preparing your website to appear in organic search results.

What Are the Benefits of SEO?

The Search Engine Results Page, known as SERP, is divided into two sections:

  • Paid Search Results or Pay-Per-Click (PPC) Ads 
  • Paid Search Search Results or Pay-Per-Click (PPC) Ads 

The goal of SEO is to improve your site’s ranking (Free Results)

To attract the most significant number of targeted visitors to your website.

The key advantage of SEO is that you can acquire targeted visits to your website, online store, or even your business for free.

How do search engines work?

Search engines like Google, Bing, and others use programs called search spiders or bots to crawl the Internet and collect data to find new content and websites.

Often known as search spiders, these programs begin crawling on a known site and continue to follow links from article to article and from one site to another to discover as many links and content as possible.

The content on those pages and the context of the links that search spiders follow, assist them in understanding and expanding on what each page is about.

These websites or pages are classified in a massive search engine database known as the Search Index (Index).

Search engine indexing 1

When a user enters a keyword into the search box, the search engine uses complex algorithms to extract the most accurate and helpful results for that search phrase or keyword from its search index, which is referred to as index.

There are numerous aspects that impact search engine algorithms, and these factors are always evolving to keep up with changes in user behavior and breakthroughs in machine learning.

According to a study of SEO specialists, the following are the most essential of these factors:

rankingfactors info

What Are The Different Types of SEO?

1. White hat SEO

White hat SEO strategies are the most effective and secure way to improve your site’s ranking in search engines.

The strategies you apply here Google recommends you use to help your site rank higher in search results.

Among these methods are, for example:

Create high-quality content: high-quality content attracts potential clients interested in your business. This significantly improves your ranking, allowing you to reach more targeted visitors.

Use social media to promote your brand: Social media can assist you in redirecting traffic to your website. You can also increase your visibility, thereby regularly publishing articles and news from your website to attract potential clients to your page and help you build a unique brand.

Helping Google find and understand your website: Is high-quality content enough now? No! If Google has trouble displaying your site (remember, Google is a bot that reads code; it doesn’t see what we see).

You must ensure that your site is indexable (you can use a robots.txt file to inform Google which pages you want to be crawled and which you do not wish to crawl and included in search results). Google can properly crawl your site if you have a sitemap that provides your important pages.

2. Black hat SEO

Unlike white hat SEO, black hat SEO strategies are mostly based on not complying to Google’s rules and guidelines. Sure, depending on the method you use, it might work at first, but it’s more of a short-term strategy.

Google’s algorithm is updated on a daily basis, and if you’re doing something you know will get you in trouble, it’ll most likely get you in trouble!

Most popular Black hat SEO strategies are no longer effective, and relying on them will only harm your opportunities of ranking higher.

But it’s always a good idea to know what not to do, so let’s have a look at some of these cheating strategies.

Hidden text: Don’t think you’re tricking Google by making certain words match the color of the site’s background. This worked in the past. However, Google quickly discovered these deceptive methods and updated its algorithm to detect them easily.

Cloaking: In short, you present one version of your site to visitors and another to Google search spiders, intending to only trick and mislead users and search engines.

Duplicate content: This might also be considered duplicate content. If you come across a great article, don’t be surprised if you think, “Oh, if you publish this article on my website, I’ll rank well too!”, you’re not alone.

In any case, Google will quickly notice this. Here is where having unique and high-quality content comes into play!

What is the difference between SEO and SEM?

The difference is that SEO, or Search Engine Optimization, is primarily concerned with attracting visitors through organic search results from search engines. The purpose of search engine marketing (SEM) on the other hand is to get visitors and appear in organic and paid search results (PPC).

Therefore, search engine marketing falls under two main sections:

  1. Search Engine Optimization (SEO)
  2. Paid Search Engine Advertising or Pay Per Click ads (PPC)

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