Thinking of starting Digital Marketing? This field is currently important, and its relevance will grow with the passage of time due to its fundamental reliance on the Internet, which has become an important part of our lives, especially in 2021.
You can start your digital marketing career by learning the necessary skills using the resources available to you to learn online from your home; some of these resources are free, while others are paid.
In this article, you will find a great resources to learn digital marketing as quickly as possible. First, I will explain what is digital marketing and mention the most significant types of digital marketing, you need to know.
What is Digital Marketing?
Digital Marketing, or what is also called Online Marketing, it means using the Internet, digital technologies, in the marketing process to achieve the desired results. The results can be: Promoting the brand, increasing sales, achieving direct profits, promoting a product or service, getting visitors to your website or online store.
Digital marketing has revolutionized the world of marketing, through it you can get several advantages, where you can identify a specific category of people who are most interested in your field or product, and make you able to measure the impact of your message on people through their behavior, to make improvements afterwards.
Types of Digital Marketing
Digital Marketing does not depend on one channel, but rather on many and varied channels.
To learn digital marketing, you must have knowledge and experience in the following most important channels of Digital Marketing:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
1. Search Engine Optimization (SEO)
This type of Digital Marketing in which marketers focus on improving the visibility of their services and products in search engines such as Bing or Google, So to get your site or blog to the first result in these search engines. This is based on using two components:
- Search Engine Optimization (SEO)
- Paid Search Advertising such as Google Ads
1.1 – So what is search engine optimization (SEO)?
The process of optimizing your website to rank higher in search results and get free organic traffic.
SEO is important in Digital Marketing because it can lead to more traffic to your website, which is a slower process compared to paid advertising but can yield better results in the long run.
1.2 – What is Paid Search Advertising (PPC)?
Paid search advertising (PSA) or pay-per-click (PPC) is the other component of search engine marketing, where companies pay to place their ads on the first page of search engine results.
When you use pay-per-click ads, you can reach your target customers faster than SEO. But you pay every time someone clicks on your ads, and the click price varies depending on the keywords you’re targeting.
2. Social Media Marketing
Social media marketing is one of the most important types of digital marketing now, in which different social media platforms are used to promote a service or product.
It is also an effective and guaranteed way for large companies and start-ups to reach their target customers for their business.
Among the most important and most famous social media platforms are Facebook, Instagram, Linkedin, and YouTube.
Facebook is a great place to start learning social media marketing, as it is the most used network right now with about 3 billion active monthly users.
So you can take courses or books where you learn everything you need to know about paid Facebook campaigns, and then you can improve your marketing skills by learning more about marketing on other platforms like LinkedIn, Instagram, and Twitter.
3. Content Marketing
Blogging is one of the most popular digital marketing. Blogging is a long-term marketing method, the aim of which is to attract new customers, and provide important information and data to existing customers, by publishing useful and valuable content in the field in which the business specializes.
Google, Facebook, and Amazon have blogs through which they publish the latest news, and publish important articles to raise awareness of the products and services they offer…etc.
4. Email Marketing
This is the oldest type of digital marketing, which is done by collecting a mailing list that contains users who are interested in your business or service, and then using those emails to communicate with existing and potential customers.
You may think that email marketing is not that important, but in fact it is not what you think, email is still one of the most effective ways to convert visitors into customers, and existing customers into loyal customers.
5. Affiliate Marketing
Regarding digital marketing, affiliate marketing is among the most innovative. The owners of products or services share a part of their profits with those who promote their products or services.
Affiliate marketing is in fact a multi-million dollar business, and it provides great opportunities for product owners and affiliate marketers alike.
This is how affiliate marketing works:
- There is a person who owns a product and aims to increase its revenue.
- There is a marketer with marketing knowledge and skills who can assist the product owner in increasing sales.
- The marketer and the product owner agree on the affiliate marketing structure.
- The marketer creates sales for the product’s owner.
- The product’s owner provides the marketer a share of his profits.
Of course, because this is digital marketing, everything is done online, either through advanced platforms specializing in affiliate marketing or available directly on the product owner’s site.
You’ve probably realized by now, that studying digital marketing isn’t easy. It will take quite a bit of reading and training to understand each type of digital marketing separately, as well as how to mix them to achieve the best results.
However, here are some useful websites to learn digital marketing. You can learn and start in the digital marketing, but all you need is a desire to learn, as well as a lot of patience.
- HubSpot Blog (the most famous and most important blog in the world of digital marketing).
- Content Marketing Institute blog (one of the most important and famous blogs in digital marketing in general and content marketing in particular).
- Copyblogger blog (one of the most popular content marketing blogs).
- Moz Blog (Moz is the most popular search engine optimization site).
- Neil Patel Blog (Neil Patel is the most popular blogger in the field of digital marketing).
- Hootsuite blog (one of the most important and best blogs in social media marketing).