SWOT Analysis: What is it and how to you use it?


SWOT Analysis is one of the most famous quadruple analytical tools that identify a person or company on the strengths, weaknesses, appropriate opportunities, and threats that may hinder the achievement of ambitions.

This is to know competitiveness, and it is an analysis that an individual may use towards himself, and companies and institutions may use it to assess their competitive conditions with other companies. Strength, anticipating threats, and preparing for them.

Through this article, we will learn more about SWOT analysis and how we can benefit from it for companies and individuals.

What is a SWOT Analysis?

SWOT Analysis is an analysis based on a tool for analyzing the individual or company’s personality. For evaluation and review to achieve a good analysis, identify the ability of a person or company to know the negatives and reduce them, and to develop and strengthen their capacities.

All to achieve competition, overcome competitors, and obtaining future opportunities and jobs that are compatible with the available capabilities and skills. SWOT analysis is called a quadruple analysis as well. Because it relies on four basics:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats
SWOT Analysis: What is it and how to you use it? - MarketingLoup
  • Strength analysis (internal analysis) to identify the axes of strength, skills, capacity and resources a person or company has, and to overcome competitors.
  • Weaknesses Analysis (an internal analysis) by which a person or company identifies its weaknesses to help reduce them in order not to hinder achievement and goals.
  • Opportunities Analysis (one of the external factors) and opportunities for growth and career development, that can be achieved through the identification of future opportunities available.
  • Threats Analysis (which is one of the external factors) to detect the level of obstacles and threats that can halt competitiveness and achievement and ambitions, and can then be identified and eliminated.

Recently, threats have been replaced and renamed Challenges. Don’t be confused if you see the word “SWOC” instead of “SWOT,” they are the same thing

Areas of SWOT Analysis

It should be noted that this analysis may also be used for individuals and companies. Companies can assess themselves using a SWOT analysis to find out their negative and positive market competitiveness possibilities and overcome the most important obstacles.

Self-analysis depends on a specific kind of question-answer, which is: 
what? And why? And how? And do? By answering these questions, corporate executives get a wide-ranging and thorough general evaluation of existing talents, skills, and resources.

Steps of constructing SWOT analysis

SWOT analysis is conducted through four key processes; each step must be taken and realistic objective questions must be asked to enable the individual or organization to examine themselves and then evaluate the situation. These steps are:

1- Develop a precise description of strengths

This will be a decisive and important factor in acknowledging the abilities and capabilities possessed by a person or business and will provide confidence when applying for employment, getting an award or higher employment for individuals, or realizing the abilities of the company that make it at the forefront of its competitors.

No doubt that when one of them draws up the blueprint for strengths, the person or the organization has accurately included each one of them with the skills and competition abilities that make it possible for each of them to prevail over the competition before they can compete, so it is easy for either of them to remember this later and to benefit from every skill.

There are a number of questions a person has to ask to analyze a personality and to determine its strengths and advantages:

  1. What are his most prominent qualifications and certificates that have distinguished him over his peers and he could advance over them?
  2. Do you have cumulative experience in your field which will distinguish you in your field or your specialty?
  3. From which training courses did you attend and obtain a diploma with your skills in the field of your work?
  4. What are your most prominent projects, works or technologies, and which have achieved superior skills that have distinguished you on the market or in your field of labor from your fellow competitors?
  5. What is your social interaction nature? And how powerful is it? This can be more helpful in certain fields, such as insurance, shopping and advertising work.
  6. What do you distinguish and make a difference between you and your closest competitors who have skills like you such as work dedication, skill, good leadership, and more…
  7. Excellence in strengths is important and necessary, and excellence should not stop at a university level, all applicants will surely be equally important, but other achievements and features that make the difference must be fulfilled..

2- Develop a blueprint for weaknesses

Through SWOT analysis, weakness determinants must be identified to eliminate them and develop and improve for themselves. This helps you prepare to answer questions and confront them when they appear or even take advantage of during the evaluation of performance. When you fill in the analysis form, the person must ask himself these questions:

  1. What skills do you lack in your field of work?
  2. What are the negative habits you have? How late for work? Small communication skills, reduced efficiency, or lost time at work.
  3. What other qualities can be developed more efficiently and efficiently than before?
  4. What weaknesses have customers encountered? How can you enhance it?

When these questions are answered, honesty and objectivity must be considered in order to solve problems relating to negative and weak points.

3- Search for appropriate opportunities

Professionals believe that a person often doesn’t get the right opportunity. Since they don’t dress up the appropriate dress for this job, the more aware a person is of the skills needed to achieve that job, there are a number of issues that can be used, namely:

  1. Did you benefit from new transformations and major developments in your field?
  2. What are the new technologies that can give you greater competitiveness in your field of work?
  3. Are new leadership positions introduced in your field that do not match the skills you have? Have you applied to her? Or no? Or no?
  4. Do you have an additional advantage to make you the most competitive amongst your colleagues, for example with additional languages?

There are many questions, but it is important for you to have a firm desire to get a good chance.

4- Identify possible threats

SWOT analysis helps you to understand the possible threats and obstacles that you may face when pursuing your competitive aims, think of yourself as a company or as a product of products and look at yourself and compare it to others. This step makes it easy to identify the threats that may jeopardize your competitive career, and questions arise.

  1. What is the news about competitors in terms of work performance?
  2. Do you find it difficult to apply modern technological methods, which have replaced traditional methods, in your professional lives?
  3. Do personal qualities affect performance and performance at work significantly, in particular negative influences?
  4. What are the most important obstacles to the achievement of your ambitions?
  5. Identify and get rid of these threats as soon as possible before you compete so that you don’t become a barrier to your goals.

Download a ready-to-use SWOT Analysis PDF form

Download the file from the following button:

In presenting the SWOT analysis steps, we referred to all the matters connected with this important quadruple analysis which individuals, organizations, or companies may need to compete to overcome competitors through a scientific approach, analysis, and consistent evaluation based on the strengths, weaknesses, opportunities, etc.


SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats
Strength, Weakness, Opportunity, and Threat (SWOT) Analysis Definition


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