The Tik Tok application has become one of the largest social network applications attracting millions of users. Since the start of the Corona epidemic in late 2019, it has appeared strong and continued to compete against the most popular social networking applications in 2020 and 2021. It actually reached a very, very high rate of participation and views during the quarantine period.
This success and great impact of the Tik Tok app has certainly been the focus of marketing experts, as it is a large platform for the marketing of a certain product or service.
Now it’s not just an app for entertainment, video shooting, and sharing, but Tik Tok marketing has become one of the most important e-Marketing methods in 2021.
And since we are always looking for everything new and cost-effective on the Winner site, we have written this Marketing article through Tik Tok, which includes the most important information that you need to know to take the first step in using the Tik Tok e-marketing application.
What is the TikTok app?
The TikTok app is one of the newly appeared social media platforms and was one of the most important aspects of the coronas pandemic in the world. According to the ranking announced by marketing Land, it was among the top 10 social media platforms in 2020.
The main thing about Tik Tok is that it does not take more than 60 seconds to create a video, but what is new in these videos is that it may be altered by adding sound and visual effects.
And some of TikTok, famous for their ideas, challenge them and invite their followers to work and to compete. Therefore the so-called Tiktokers; are the famous TikTok who follow them interactively.
TikTok marketing has therefore become an excellent option to market a product or service, either through paid ads or through influencers and followers. In addition, adolescents and young adults in all countries of the world have a very high rate of monitoring and viewing, and therefore play their role in the marketing process.
Tik Tok features that have increased its popularity
The app includes a wide range of features and capabilities that enable users to create a short video with sound effects that add a lot of fun and excitement to the video clip. Furthermore, videos are popular among many social media users in general. The application is distinguished by the following features:
- The ability to place a sound for a specific scene or audio clip based on the movement of the lips and the video maker’s representative performance.
- The previous feature can be used to showcase a specific comic talent or even talent in any other field, as has already happened with many who have gained wide fame among the application’s followers who are interested in a specific field.
- Spreading a specific dance or challenge among followers by filming a short video clip and inviting followers to share it, as has happened with many challenges and dances.
- Using the duo feature, which allows two users to place a video next to each other and synchronize their movements.
- The application allows you to publish a section of a song and thus promote it in a short period of time and among millions of followers at almost no cost.
Other facts about Tik Tok marketing
- The number of Tik Tok active users has reached approximately 800 million active monthly users, which is an increase in the number.
- The segment of Tik Tok users of teenagers and young adults reached 41 percent, a good percentage to promote a service or product that would be interested in.
- The application is used by men and women respectively by 56% and 44%.
- The Tik Tok application is distributed in 150 countries worldwide and is available in 75 languages around the world.
TikTok marketing methods
Now that we know a group of Tik Tok’s features and facts, it is time to delve into the focus of this article, the marketing methods through Tik Tok.
The marketing process on Tik Tok has more than one way, we will concentrate on 4 methods that are very effective in marketing by Tik Tok.
These methods are helpful to you whether you are a private business owner or a specific service provider and want to promote them or you are an online marketer that promotes and markets other marks.
Method 1: Interact with others to attract followers to your account
This method is very efficient for new Tik Tok accounts. It is done by interacting with a large number of followers in the videos of someone’s account.
This interaction is intended to invite new followers… You can focus on accounts in the same field as your business or famous accounts in general.
Make sure that this interaction between likes and comments is always different. Whether personal comments or a comment that invites followers to follow the content of your account in an attractive way.
It should be noted that sharing the most popular videos in the Tik Tok app is an effective way to attract new followers. This method is very useful to increase the number of followers on Tik Tok, especially when you are at the start of the application.
Method 2: is to rely on fun and exciting ideas.
Here we don’t want to offer trifles only to obtain a few followers, but you can give meaningful content fun, and engaging ideas.
For example, many girls are now working in the field of skincare, style, and fashion. This field attracts many followers of Tik Tok, and yet continues to follow accounts that offer new ideas.
An idea, for instance, of how to maintain the bag’s leather and shoes with home ingredients. It is shown in a fun frame and a little video clip.
You have achieved more than one purpose by following this method:
- First, you provide meaningful content to many.
- Secondly, if you are always provide new and useful content, your account will increase the number of followers.
- Third, you have solved a problem and have therefore become trustworthy. Your followers expect new content.
Method 3: Promote your products to popular Tiktokers
These represent the famous Tik Tok, just like the famous YouTuber or Influencer. If you have a good budget, you can use popular Tiktokers to promote your product or service.
This step will promote your brand and at the same time increase your account followers.
But you must choose popular Tiktokers who can truly influence your followers, not just because many follow them. Unfortunately, the Tik Tok accounts with many followers, most of whom make fun of the account owner only.
So look for a popular Tiktoker that offers content that followers trust to trust your brand if it is promoted by that Tiktokers.
Method 4: Paid TikTok Ads
Here we show you the types of Tik Tok ads that are sponsored or paid for and differ in their contents.
Here are the following types in detail:
1- Challenge hashtag-supported ads
The idea of the hashtag is a well-known idea in all social media, to appear on any platform in the search results. If you are looking for a specific topic, use the hashtag to find it, all posts or videos about it will be visible.
As for TikTok marketing, the hashtag is about challenges. For example, a person publishes a video clip of a dance with a certain technique and links it to a hashtag, and thus this helps spread it quickly among application users.
The Tik Tok application provides brands with the opportunity to sponsor the most prevalent challenges by displaying them for a period of 3 days or up to 6 days on the Explorer page.
All branded or hashtag videos are grouped into a single branded page. This is one of the advertising methods used by well-known brands in the Tik Tok application.
2- Brand Takeover Ads
It’s a paid Tik Tok advertising method that’s very like native ads. An ad with a 3-5 second video clip and generally a GIF is displayed to the user when opening the TikTok app.
It is useful for any brand because it can be linked to its application account and can therefore reach the largest number of Tik Tok users. This type of paid promotional support (GIF, images, hashtags, challenges).
3- in-Feed Ads
These ads are similar to ads in a YouTube video clip, they are played in the user’s full-screen area and can be accompanied by background music.
The interesting thing is that users can use background music ads to create videos on Tik Tok and thus promote the brand.
In such ads, you can use a call to action (CTA) or what is called a certain action at the end of the ad to interact with the followers.
For example, it may be found in the sentence “Send a message” or communicate via the link provided that the link is specific to the brand’s website or any social network site page.
4- Custom Effect Design Branding Ads
The advantage is that a certain filter or effect is tailored to the name of the brand used by users to make their own videos. This filter can be renewed for up to 10 days in the top 5 filters on the app.
This method greatly helps to promote the brand because it helps to associate your product or service with the fun and entertainment on which the Tik Tok application is based.
General tips for TikTok marketing
- Prepare the contents of your Tik Tok account well and always look for what the users of this application are interested in.
- Tik Tok’s most popular content is based on dances, comedies or fun videos in general, attempt to link this content with what you are marketing for.
- Users will not get attracted by long videos, especially when you have a new account, start making videos of no more than 15 seconds.
- You can provide content for over 15 seconds after you have created a number of followers, but make sure it is simple, creative and valuable.
- Know the most important musical or lyrical clips popular with the Tik Tok users. These clips are one of the most important ways of disseminating the application and its members.
- Make your account combine fun and what your followers like with valuable advice that keeps them following you and getting to know your products or service.
All the numbers and statistics show that Tik Tok is one of the most important applications to see a major boom in the coming years. Particularly with Internet reliance, whether for remote work or distance learning, and even a digital world has become a trend for many companies.
If you’re an e-marketer or have your own business, Tik Tok marketing will add a lot to your sales, especially for young adults and teenagers.
If you have previous experience with marketing in Tik Tok or would like to share, comment down below.